Customer Story

Willey Printing Achieves Digital Transformation with Ricoh's Odoo Solution

30 Jul 2025Digital Workflow and Automation

Overcoming Operational Challenges

In today's fast-paced business environment, operational efficiency is crucial for SMEs. Willey Printing, under the leadership of General Manager Timas Liu, faced challenges common to many Hong Kong SMEs: fragmented systems, paper-based records, and time-consuming manual processes that hindered growth and efficiency.

"Previously, our company relied on disparate systems and paper-based records, leading to fragmented data and delayed updates," explains Liu. "Management often spent excessive time consolidating information from different sources, resulting in inefficiency and errors."

Implementing a Unified Solution

The turning point came when Willey Printing partnered with Ricoh to implement the Odoo platform. The solution integrates critical business functions - customer management, order processing, and accounting - into a single, cloud-based platform. This integration enables real-time data synchronisation, allowing management to monitor business conditions more effectively and facilitate seamless team collaboration.

What set Ricoh apart in the selection process was their deep understanding of local SME needs. "We evaluated several vendors, but Ricoh's team stood out for their deep understanding of Hong Kong SMEs' real needs," Liu notes. "Instead of pushing overly complex solutions, they listened carefully to our pain points and recommended a tailored system design."

The implementation process demonstrated Ricoh's commitment to customer success. Rather than a "deliver and leave" approach, Ricoh provided dedicated support from initial analysis through to system fine-tuning. Their technical team's responsive approach ensured the system aligned perfectly with Willey Printing's workflows.

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Realising Business Benefits

The benefits have been significant. Employee efficiency has improved as staff no longer waste time switching between systems or tracking down paper documents. New employee onboarding has become more straightforward, and customers benefit from faster response times and enhanced service quality. The cloud-based nature of the system also supports flexible working arrangements, allowing staff to access necessary information whether in the office or working remotely.

"For SMEs, saving time means saving costs," Liu emphasises. "This system reduces manual data re-entry, minimizes errors, and frees up management to focus on growth rather than administrative hassles." He also appreciates the system's scalability, which supports future business expansion.

A Model for SME Digital Transformation

For other SMEs considering digital transformation, Liu recommends Ricoh as a practical choice. "Their professional, adaptable team made collaboration seamless," he says. "They don't force unnecessary features but adapt solutions to actual needs, ensuring the system genuinely improves daily operations."

Willey Printing's experience demonstrates how the right technology partner can help SMEs transform their operations. Through Ricoh's tailored approach and comprehensive support, what began as a challenge of fragmented systems has become a success story of unified, efficient business processes.